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Globalisation and the digital revolution have radically changed the situation: the audience has become the medium.
The challenge has been recognised, and brands are in the front line. They must be able to put audiences in tune with channels and contents that are increasingly creative and inventive in terms of format.
With web platforms, showcase sites, social media management, digital activation, e-reputation, e-CRM, display, apps, and so on, W sees digital communication as a global issue, and designs and develops digital ecosystems that make brands more visible by promoting their content and creating commitment in their communities.