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With companies, institutions and organisations, the more quickly transformation takes place, the more brands need to reinvent their communication methods. How can they rethink communication strategies using an audience-centric approach that simultaneously integrates the internal and external, the corporate and marketing, activation and reputation, loyalty creation and conquest?
In terms of advertising, brand content, digital operations, the editorial aspect, web platforms, relationship-based marketing, events and so on, we devise and orchestrate these communication strategies with 150 territorial designers (strategists, creatives and consultants). These strategies take shape in multi-channel set-ups combining creativity, visibility, attractiveness and commitment.