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Refreshing the Novotel Brand Identity
Further to the new brand platform initiated on the theme «Modern Easy Living », Novotel decided to redesign its entire visual identity and strategic brand image.
The idea behind the new brand identity was to convey a clear brand message that Novotel is not just ‘a place where you can sleep’ but also a ‘place where you can live’. A rebranding that took the brand from a classic and functional look towards a contemporary brand at the forefront of the hotel industry: connected to its clients and a source of emotion.