IN MAY 2020, AT THE END OF THE FIRST LOCKDOWN, THE FIRST EDITION OF THE CONTRIBUTING® BAROMETER provided an understanding of consumers’ new expectations of companies and brands.
IN A CONTEXT OF CRISIS EXIT AND RECOVERY,
We invite you to discover the second edition of this barometer carried out with the CSA institute and Le Club des Annonceurs.
This second edition, very rich in information, allows us to :
– Measure the evolution of consumer expectations.
– Better understand the ambivalence towards brands’ commitments.
– Identify what marketing must change to meet new requirements.
– Assess the role of Contributing® as a lever for business transformation.
– Establish the ranking of Contributing brands perceived by consumers as the most committed to improve society.