Alpine
A new flagship for a legendary brand
Le projet
Background
In early 2016, Renault unveiled the Alpine Vision concept car, marking the return of the legendary brand. To showcase the rebirth of Alpine, the brand sought to create an innovative showcase venue where connoisseurs could meet up.
Insight
The pure-blooded sports car called for a dealership with no concessions.
Idea
A flagship in the image of the brand: elegant, radical and attractive. W created a furiously innovative flagship for Alpine. The concession-free nature of the dealership is expressed in the structured wood, the careful play of light and the power of visuals referring to the Alps. The stunning display furniture for trim and accessory options invites guests to reinvent and customise each vehicle. Enthusiasts can also discover the Alpine car from the inside through a virtual reality experience providing practically real-life driving conditions.
