Ambitious by nature
Driven by creativity
Thrilled by innovation

Amundi
Trust has to be earned

Background

In 2009, Crédit Agricole and Société Générale merged their asset management businesses with the aim of creating a major new international brand. In the wake of the global financial crisis that hit the asset-management sector particularly hard, the new brand sought to lay the foundations for a new relationship and a new vision of its expertise.

Insight

Trust is hard to earn following a major financial crisis. Trust is acquired and nurtured with real-life proof.

Idea

Trust has to be earned.
A territory of expression built on a cornerstone value: trust. Rolled out internationally across all communication means, both corporate and product, and all media.

play