BforBank
DIGITAL BANKING WITH CARE
Le projet
Context
A long-standing player in online banking, BforBank is opening a new chapter in its history: the Crédit Agricole Group subsidiary is reinventing itself and launching a new value proposition. In an increasingly digitalized world, where customer expectations are constantly evolving, BforBank has decided to put people back at the heart of its proposition. BforBank is inventing a new kind of relational digital bank. With this positioning, it intends to become one of the market leaders in Europe by 2030.
Idea
With W, BforBank unveils a brand new universe.
The objective was to create new references around the brand, synonymous with emotion and meaning for BforBank customers and employees.
Change the codes to become a lifestyle brand, everyday, friendly, practical, inspiring, synonymous with a state of mind, a reflection of a community (internal/external) and a positive contribution to today's world.
EMBODYING AND HUMANIZING THE BRAND
Digital x human thanks to an abstract, stylized figure, capable of creating affect while leaving room for the imagination: the frog inspired by the B symbol of evolution, agility, progress and innovation.
Beyond the logotype, it's all about giving the brand a global syntax: emotional closeness will come as much from the symbol as from the codes that punctuate the customer journey.
