For more than 60 years, the Boulanger brand has been evolving to support its customers with increasingly innovative products and services. The brand that advocated «happy technology» with its fun and friendly aspect, wishes to stay the course of this conviviality while adding the attributes of «sharing» and «innovation» in a market in full restructuring.
Innovation only makes sense if it serves people.
So well together - A new territory of expression, with a new brand platform, to stand out and proudly claim the friendly technology. A new content strategy that embodies Boulanger’s friendliness at all points of contact and thus comes to life through a renewed and humorous communication. Insights: Innovation only makes sense if it serves people.