Bouygues Telecom
Advisers on the digital lives of households
Le projet
Contexte
In response to aggressive and multi-faceted competition, Bouygues Télécom is changing its business model from a telephone retailer to an “adviser on the digital lives of households” and is redesigning its store network to embody this transformation.
Insight
Making the switch from technicality to domesticity.
Idée
La Maison Connectée (connected house) is a new concept of innovative points of sale at the service of households. The layout and materials have been completely redesigned and the customer journey optimised to better manage waiting times and traffic. Results: 600 shops have been transformed in four years, i.e. the entire network.
