Ambitious by nature
Driven by creativity
Thrilled by innovation

Potager City

Le projet


In 2020, Potager City, a Lyon-based start-up - and DNVB specialist in the delivery of fruit and vegetable baskets - joined forces with Carrefour to create a new brand for urban consumers who want to consume better.


Consumers waiting for a responsible commitment and willing to consume better.


Carrefour commissioned W to design the Potager City brand and its retail concept, and to bring this new grocery-price format to life at three pilot sites in Paris (rue de Tolbiac, Rue de Seine and Rue Réaumur - opening Q1 2023).
The creative choices proposed by the agency for this innovative concept make it possible to combine modernity with local produce and delicacy with commitment.
The emblematic marker of the concept: the green market gardening crates, which form the link between the producers who use them and the customers who use them in the outlet.