Ambitious by nature
Driven by creativity
Thrilled by innovation

Carrefour Sources
A 100% clean beauty concept, yes baby

Background

After the growth in awareness of better eating in the food sector, the beauty sector is in turn experiencing in-depth transformations. Cosmetics and personal care products are now being impacted by the need for transparency and the desire for better consumption.

Insight

Beauty is too important to be confided to just anyone. Beauty and the common good go hand in hand.

Idea

A “pop-timist” shop. Drawing on the DNA of the Carrefour brand, W created Sources, a bright and cheerful store concept dedicated to clean beauty, for a responsible and committed approach to beauty that does not take itself seriously. The architecture and identity concept, inspired by the Memphis Group, delivers a colourful, pop world and an all-new customer journey and services, including a barber, a manicurist and masseuse, all of which adds up to a vivid experience! Le concept architectural et identitaire, inspiré du mouvement Memphis, propose un univers pop et coloré, un parcours et des services inédits : barbier, manucure, massages... pour une expérience haute en couleurs !

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