Ambitious by nature
Driven by creativity
Thrilled by innovation

Celio

Background

Because the purchasing behaviour of men cannot be modelled on that of women, W is working with Celio in the transformation of its retail stores.

Insight

Man is a woman.

Idea

A new store, 100% for men and 100% functional and experiential
For greater clarity, the space is divided into two sections: “Collections”, for style and trends, and “Essentials”, basics in apparel for men, which are presented in a “showcase library”. Throughout the journey, customers receive extensive customised advice (real or virtual) to help them understand trends consistent with their desires and body types.

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