Ambitious by nature
Driven by creativity
Thrilled by innovation

At Chambord, it's possible

Le projet


The second most visited castle in France, Chambord has undergone a facelift, revealing a façade free of scaffolding for the first time in many years. To mark the occasion, the Domaine national de Chambord unveils a brand-new awareness campaign.


Chambord makes the impossible possible, the inconceivable conceivable.


W designed a campaign demonstrating that anything is possible at Chambord. Using generative artificial intelligence, the agency created visuals illustrating the challenge to understanding that the Chambord estate represents, while at the same time pointing to an offer to visit. In this way, technology combined with human inventiveness reveals the almost magical nature of a DNA-shaped staircase imagined 400 years before it was discovered, and of a château inhabited by 800 salamanders - a symbol of François I.

This new creative impetus echoes the monument's focus on innovations of all kinds, and the digital developments that will soon be embodied in Chambord's offering.