Coca-Cola
Le projet
Background
For the brand’s 125th anniversary, Coca-Cola is previewing the brand experience of the 125 coming years at a new venue, Espace 125, a stone’s throw from the Champs-Elysées.
Insight
Coca-Cola is a way of life.
Idea
La Bulle, a pop-up bar and interactive space where visitors can learn about the breadth of the brand’s product range and select a visual and musical atmosphere (choosing from “Zen”, “Enjoy” and “Boost”) for interacting with the brand.
