Ambitious by nature
Driven by creativity
Thrilled by innovation

Coca-Cola

Background

For the brand’s 125th anniversary, Coca-Cola is previewing the brand experience of the 125 coming years at a new venue, Espace 125, a stone’s throw from the Champs-Elysées.

Insight

Coca-Cola is a way of life.

Idea

La Bulle, a pop-up bar and interactive space where visitors can learn about the breadth of the brand’s product range and select a visual and musical atmosphere (choosing from “Zen”, “Enjoy” and “Boost”) for interacting with the brand.

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