From things to life
Dassault Systèmes offers companies and individuals collaborative 3D design software that enables them to imagine more sustainable innovations.
Founded in 1981 for the aeronautics sector, its activities today span 13 brands, 11 industries (defense, transportation, high-tech, consumer goods, healthcare, energy, construction, finance...), and more than 150 countries...
How can we make each brand's image stand out from the rest, while building a Group brand image that promotes presence and enhanced visibility?
While Dassault Système's business may seem remote and abstract, it was necessary to visually demonstrate its impact on our lives.
W worked with the Dassault Systèmes Brand team to develop a visual universe that would embody the company's strategy.
The mission had 3 objectives:
Create meaning: Reflect the Group's mission and faithfully represent the company's themes and brands.
Create uniqueness: Create unity between the visuals of Dassault Systèmes' brands, and differentiation from competitors.
Be aspirational: Reflect the concrete benefits that Dassault Systèmes brands bring to society and people.
A proprietary and unifying creative concept: "From things to life" was developed to embody how Dassault Systèmes virtual solutions can improve the real world.
The creative strategy was deployed to visually connect all the Group's brands, without erasing their individuality.
The system was also designed to encourage buy-in from internal teams and commitment from external audiences.