Ambitious by nature
Driven by creativity
Thrilled by innovation

Dassault Systèmes
We share 3DS life

Context

Dassault Systèmes provides companies and individuals with collaborative 3D design software that enables them to imagine more sustainable innovations. Founded in 1981 to serve the aeronautics industry, the company's activities now extend to 11 industries (defense, transportation, high-tech, consumer goods, healthcare, energy, construction, finance, etc.) in over 140 countries. Our challenge is to unite its community of 20,000 employees and make them the best brand ambassadors.

Insight

Internal communication must be the center of information but also of human links within the group, it is the company's sharing generator.

Idea

W helped the Internal Communication team of Dassault Systèmes to create a new visual and verbal identity, in order to reaffirm its role and values (sharing, team spirit).
A new signature "We Share 3DS life" to embody its philosophy and create a sense of belonging among its employees.
A naming system based on this signature to identify and brand its different communication channels: "We Share News" (news), "We Share Talks" (conferences), "We Share Stories" (podcasts), etc.
A visual territory designed "fix & flex": fixed identity codes (colors, typography, iconography, register of forms) to allow Internal Communication to gain recognition, and flexible codes (proportions, colors of forms) to leave space for expression to the different entities of the group.

Contribution

The well-being of employees is essentiel to the CSR commitment of companies.