Flunch
A 100% snack format
Le projet
Background
With competition growing fiercer and the fast-food sector in constant evolution, Flunch is looking to renew with its historic mission of “democratising good food” to better meet customer expectations.
Insight
Democratising good food should also be the goal of self-service brands.
Idea
W is working with the brand on the complete transformation of its network, from the revitalisation of its historic restaurants to the creation of new innovative formats.
Flunch Café, a 100% low-cost snack format, is a fresh, playful and cheerful concept enabling Flunch to make up lost ground while modernising its brand image.
