Faced with a private sector that is sinking into crisis, into a State that will have halved its credits in 6 years, to local authorities that are continuing the decline in their orders, the construction sector is at half-mast. Yet the maintenance needs of the infrastructure network are still there.
The decline in investment in a sector as long-term as public works cannot be seen.
Deciding not to invest is compromising the services of everyday life, it is also weakening the local economic dynamics, attractiveness and performance of France.
The agency has imagined a communication mechanism around the slogan “DON’T STOP THE FUTURE” and a campaign to raise awareness “What if tomorrow, public works stop?”