Ambitious by nature
Driven by creativity
Thrilled by innovation

Havas Voyages
The travel factory

Background

35-45-year-olds no longer visit traditional travel agencies. How to convince them of their added value?

Insight

People visit an average of 22 websites to book their holiday, spending over seven hours online.

Idea

The travel factory. Talk about the first ATAWAD travel agency – short for “anytime, anywhere, any device” – that has redesigned its offer according to the digital journeys of 35-45-year-olds.

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