ICAPE
THE POWER OF PRECISION
Le projet
Context
ICAPE Group is a brand that offers supply solutions for customised printed circuit boards (PCBs) and technical parts produced in Asia to over 70 countries.
The group continues to diversify by integrating new expertise and is now entering a phase where its brand must become a lever of acceleration both in terms of image and business.
Insight
In industry, performance is sometimes a matter of detail.
Idea
« THE POWER OF PRECISION », A new identity and a territory that positions ICAPE as a new leader in its market. A simpler, more powerful and more universal identity, inspired by PCB grids to echo the precision and meticulousness of the trade.
