Ambitious by nature
Driven by creativity
Thrilled by innovation

The shop at the La Poste museum
Stamping ground

Background

In keeping with its multi-format strategy, La Poste has called on W as part of the design of the shop at the La Poste museum. The aim is to attract visitors to the shop, located on a mezzanine, and create a modern and youthful space corresponding to the brand’s new ambitions.

Insight

Museum shops are a real destination for visitors!

Idea

A large yellow ribbon guides store visitors, introducing them to all the products, including stamps, iconic objects and books. Events-related workshops are hosted around a large yellow table at the centre of the venue. The look is fun, modular and contemporary, lending new momentum to the group.