Background
In France, 7% of the population suffers from illiteracy. Worse, 1 in 5 students entering 6th grade do not master the French language well. How to convince the over 50 to push the doors of schools to read stories to children and to transmit them the taste of reading?
Insight
Transmission is an essential and rewarding mission for seniors.
Idea
The stories are waiting for you to be read. Highlighting the indispensable role of volunteers in stimulating and giving children a taste for reading and literature: we need them to become a “country of readers”.
