Ambitious by nature
Driven by creativity
Thrilled by innovation

Blue Home

Le projet


Luko, the leading neo-insurance company in France with more than 150,000 customers, is launching its new communication campaign with the W agency.

The objective? To create a powerful brand territory and position itself as the player that is reinventing home insurance by going beyond the framework of a simple contract and offering innovative services to protect one's home on a daily basis: fast and efficient disaster management; a videoconferencing service with building experts; a network of certified craftsmen; prevention and repair tutorials; etc.


A good disaster is above all a disaster that does not happen. This is why Luko understands that, in addition to the best possible coverage, the best insurance can offer is to do everything possible to ensure that the home remains a privileged space.


The blue home
W and Luko invented the blue home, a protected space where incidents and other administrative burdens no longer have a say. In short, a space that leaves plenty of room for serenity and the pleasure of being at home, for policyholders who are more than reassured.


In addition to being an insurer that is revolutionising home insurance, Luko is also an insurer that has commitment at the heart of its business model. By donating the money that has not been used to pay out disaster to associations chosen by its policyholders, Luko puts insurance back at the service of society.