M. Moustache
The apartment
Le projet
Background
Initially launched exclusively online, M. Moustache, the fashion brand for trendy 30-somethings, now offers its customers the chance to extend the experience in a network of physical shops.
Insight
Shopping for clothes online is fine, but trying them on isn’t a bad idea.
Idea
The M. Moustache stall combines eras, styles, categories and worlds. W created the concept store of M. Moustache, the offbeat shoemaker popular with web users and trendsetters, in a reinvented Paris apartment.
The venue is inspired by old-fashioned retro charm, but also seeks to blend elegance and irreverence. The furniture combines styles, materials and eras, the central focus being an old office and an amazing shoe rack.
