Martell
Welcome to the house of Martell
Le projet
Background
How to attract a new generation of younger and more international consumers who are not particularly interested in the French terroir? These consumers are referred to as “discerning inspirers”. How to switch from an economic and attractive hotel model to a destination for millennials? Comment passer d'un modèle d’hôtellerie économique & attractive à une destination pour les millenials ?
Insight
The consumption of this new demographic is driven by the need to promote themselves through their know-how, culture and refinement.
Idea
Welcome to the House of Martell. A digital communication platform to help our audiences upskill on cognac by immersing them in the brands core venue, the Château de Chanteloup.
