Ambitious by nature
Driven by creativity
Thrilled by innovation

Nausicaa
Discover the ocean within you

Le projet

Context

With exciting new programming for 2024 and the recent introduction of the "Blue Academy", an 800 m2 space dedicated to fun learning for young people, Nausicaá has decided to mark its annual reopening with a new identity.

Insight

Nausicaá is a veritable eye-opener on the ocean. Its beauty, its riches, but also its fragility.

Idea

At a time when the Ocean and its preservation are at the heart of the news, W has imagined a new brand platform for Nausicaá that reflects its commitments: that of an aquarium with a mission, which, since 1991, has been raising awareness and working to preserve the Ocean and its biodiversity.

To bring this new platform to life, W has revamped the brand's graphic identity and its communications territory. The aquarium is presented as an observatory open to the world, realizing this vision through an artistic interplay of scale, contrast and color. The redesign aims to broaden Nausicaá's reach, inviting the public to discover and experience underwater life.

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