Paris Aéroport
Paris is our gift
Le projet
Background
For Chinese New Year, Paris Aéroport welcomes over a million Chinese tourists every year. They visit Parisian monuments during their stay, but most of their time is taken up by shopping. How to capture part of this business and make them prefer the Paris Aéroport Duty Free shops to those in the centre of Paris?
Insight
When in Paris, Chinese tourists spend more than 50% of their time shopping. Yet 72% of them say that visiting Parisian monuments is the number-one priority!
Idea
Paris is our gift. The first “anti-shopping” app that rewards tourists who don’t shop during their visit to Paris!
