Background
Tourists and Parisians landing in Paris are all too often faced with aggressive and unscrupulous solicitations from illegal taxi drivers. Paris Aéroport is seeking to uphold its role as the leading French host of tourists and to alert passengers of the risks involved.
Insight
In crowded airports, it is not easy to separate the wheat from the chaff.
Idea
Be wary of appearances. Behind the friendly face of fake taxi drivers lie real risks that are embodied by iconic and international figures of evil. Three visuals are rolled out in a press, poster and social-media campaign.
