Pellenc has a confirmed leadership and reputation in agricultural supply but is struggling to move into the highly competitive sector of portable electrical tools and a segment that has yet to gain widespread appeal, that of electrical battery products.
How to transform Pellenc from a family business into an international brand and segment benchmark?
The benchmark brands in the portable electrical tool market all highlight man’s “combat” against nature, the idea being that nature must be dominated.
Nature is our driving force.
“The Herd” is a campaign that showcases Pellenc’s DNA – its status as an inventor of full-electric tools that are as powerful as their thermal equivalents – through a form of communion with nature.