Context
As a new player in institutional private equity in France, Peqan is convinced that French investors deserve the best. That's why the brand's ambition is to allow all investors to have access to performances and advices that were previously reserved for institutional investors. With this in mind, the agency worked on the creation of Peqan's identity, as well as the launch of the brand to the BtB and BtC public.
Insight
Access to institutional private equity means joining a jealous community of pioneering investors.
Idea
Peqan opens the doors to a world that was previously impossible to access: this is the message that is broadcast in the new Peqan campaign and that the agency has chosen to illustrate using the brand codes developed:
A pure design based on 3 strong colors : white, black and gold.
Black and white visuals to echo the brand's premium and exclusive positioning.
Ads that use the brand's major identity code as a gateway to performance.
Contribution
Peqan is a young company working to transform institutional private equity for the benefit of everyone.
