Pernod Ricard
Meet Alex IRL
Le projet
Background
In 2014, Alexandre Ricard took the helm of Pernod Ricard, the leading wines and spirits group in France. To rally all stakeholders around this important turning point for the French blue-chip company, something more ambitious than the “classic” annual report was required.
Insight
In real life, we don’t often meet our LinkedIn contacts, especially when the latter is a blue-chip CEO.
Idea
#MeetAlexIRL
By selecting ten of Alexandre Ricard’s LinkedIn contacts and inviting them to a real-life discussion with the new CEO, the entire LinkedIn community interested in Alexander Ricard and his plans was able to learn about his new strategy.
