Meet Alex IRL
In 2014, Alexandre Ricard took the helm of Pernod Ricard, the leading wines and spirits group in France. To rally all stakeholders around this important turning point for the French blue-chip company, something more ambitious than the “classic” annual report was required.
In real life, we don’t often meet our LinkedIn contacts, especially when the latter is a blue-chip CEO.
By selecting ten of Alexandre Ricard’s LinkedIn contacts and inviting them to a real-life discussion with the new CEO, the entire LinkedIn community interested in Alexander Ricard and his plans was able to learn about his new strategy.