Peugeot
Store
Le projet
Background
Over the past few years, Peugeot has worked to address new challenges for its network while upscaling its image and streamlining its property holdings.
Insight
The city offers an unrivalled venue for the finest automotive experience.
Idea
Peugeot Store, an urban and phygital format
The most recent brand format is a city-centre location where the customer experience is fully digitalised. At venues featuring brand cues inspired by the hospitality sector, customers learn about and configure their future car on giant screens, an exercise in which anything is possible.
