Background
For years, RTE, a French player in the field of electric big data, has been developing an electric big data approach called éCO2mix to make everyone aware of electricity consumption in real time. But how to make young people aware of this electricity consumption?
Insight
Young people are increasingly using social networks. But they have no awareness that every tweet, every post, every like consumes electricity.
Idea
Social electricity - The first "datatainment" device that makes it possible to correlate the use of its social networks and its electricity consumption.
