Ambitious by nature
Driven by creativity
Thrilled by innovation

Saunier Duval
The heat pumps that the French want

Background

A strong, economical and eco-friendly solution, the heat pump market has been rising steadily in the recent years. While Saunier Duval, a major French player in the heating sector since 1 century, has been considered by customers, too little option remains on this latest line of goods.
In an industry where the brand is one of the most important factors of consumer preference, how can Saunier Duval become a valued and chosen brand?

Insight

What could be better, to create the products that best meet consumer expectations, to put themselves -literally- in their position to take into account all their criteria of choice!

Idea

«Saunier Duval invents the heat pumps that the French want». The campaign follows a duo of endearing Saunier Duval engineers, who, at every stage of the design and manufacture of heat pumps, do not hesitate to literally put themselves in the shoes of all their consumers to carry their demands: environmental activist, father, young mother, etc.

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