Sodexo
Le projet
Background
As a leader in human services, Sodexo works in some 100 sectors, including welcome, maintenance and cleanliness, catering and technical maintenance for facilities and equipment, home help and concierge services. What type of brand strategy can effectively embody and accelerate this transformation from hard to soft brand in 58 countries?
Insight
Operational expertise is a prerequisite. Service and relationships make the difference.
Idea
Working together with Sodexo over seven years, W completely reprogrammed the brand through a new value proposal: “Quality of Life Services”. Sodexho (short for Société d’Exploitation Hôtelière) changed its name and identity and became Sodexo, the leader in everyday services. A unique, more premium and expert brand strategy is boosting Sodexo’s new positioning across all its markets.
