So
Feel The Pulse
Le projet
Background
To support Accor’s ramp-up in the highly competitive luxury hotel segment, W has created the identity of SO Sofitel, the luxury lifestyle brand in the Accor portfolio.
Insight
Isn’t true luxury mostly about having a unique experience?
Idea
Through its social and events experiences, cutting-edge technological integration, meticulous and avant-garde design and well-being services, SO Sofitel stands apart as the bold brand in its category for a hip and cosmopolitan community in search of new experiences.
Each brand hotel is unique and distinguished by its environment, designed by leading names in design and fashion including Lacroix, Lagerfeld and Kenzo. Guests enjoy a singular and social experience, combining the revival of French luxury with the local essence of the venues.
As such, the brand territory is twofold, for urban hotels and resorts, associating the brand identity with the icons of each hotel.
