La Table des Producteurs
The Euralis Group is launching La Table des Producteurs, a concept based on short distribution circuits that meets current consumer expectations on proximity, seasonality and naturalness.
Le projet
Background
The Euralis Group is launching La Table des Producteurs, a concept based on short distribution circuits that meets current consumer expectations on proximity, seasonality and naturalness.
Insight
We trust what we know.
Idea
Get closer, eat better.
Much more than just a sales space, La Table des Producteurs is a venue for dialogue between consumers and local producers entirely dedicated to local produce.
New visual identity, new brand territory and new store concept. Covering almost 600 m2, the store in Sainte Eulalie, near Bordeaux, sells the produce of over 100 local producers, market gardeners and livestock farmers. Butchers demonstrate their skills at a traditional butcher’s shop. The shop also features a seasonal fruit and vegetable section, a dairy-product area, a grocery department and a wine cellar. Lastly, customers can enjoy local produce prepared on site at the La Table restaurant.
