Crédit du Nord
Le projet
Background
To address the rise of digital banks, Crédit du Nord is reaffirming its premium positioning and meeting the expectations of today’s customers, seamlessly integrating digital technology into the welcome journey.
Insight
When it comes to your wealth, do you place all your trust in algorithms?
Idea
Highlight digital fluidity and relational quality.
Crédit du Nord is a new phygital bank branch concept and a true ambassador of the new customer experience.
The façade features fresh custom cues inspired by the bank’s star logo. The brand language informs the entire layout (including furniture and materials) and showcases new digital services at the entrance.
The new welcome protocols include a new relational charter, which is also linked to the digital journey.
