RTE
Electric journey
Le projet
Background
Central to the energy transition, the electricity transport network is more than ever a vital infrastructure for France. But people see pylons as an eyesore.
Insight
The network is not just about EDF and electricity consumers; it is at the heart of the energy landscape. From balancing supply and demand to connecting renewable energies and preventing blackouts, no RTE means no power.
Idea
To improve the relationship, a global communication platform informing all the company’s audiences of the role played by the network.
